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Hypoallergenic Products: Are They Really Safer?

by Sarah Keates
Hypoallergenic Products: Are They Really Safer?
Do you use cosmetics that claim to be "Hypoallergenic"? If so, I am curious to know what feelings that term conjures up for you. When you see tha...
Posted in all natural, beauty industry, green goddess, health products, hypoallergenic, marketing, marketing claims, natural products, natural skincare, no preservatives, product labels, skincare routine, The Green Goddess, toxin free baby, transparent marketing, zero waste

The Truth About Marketing Claims: Zero Waste

by Sarah Keates
The Truth About Marketing Claims: Zero Waste
Welcome to another session in our series, The Truth About Marketing Claims. Today we will tackle a trendy word gaining a lot of attention right no...
Posted in beauty industry, green goddess, health products, marketing, marketing claims, natural face cream, natural lotion, natural products, natural skincare, no preservatives, skincare routine, The Green Goddess, zero waste

The Truth About Marketing Claims: What does "Natural" Mean?

by Sarah Keates
The Truth About Marketing Claims: What does "Natural" Mean?
Let me set the scene.   Choo Chooooo! The conductor shouts, "ALL ABOARD!!"    The skies are dreary and filled with toxic smog, and the "natural" t...
Posted in all natural, beauty industry, marketing, marketing claims, natural face cream, natural lotion, natural products, natural skincare, no preservatives, product labels

The Truth About Marketing Claims: Therapeutic Grade Essential Oils

by Sarah Keates
beauty industry marketing claims: therapeutic grade essential oils
I haven't been looking forward to writing this particular blog post. The truth is that the older I get, the more I hate confrontation. The world is...
Posted in all natural, beauty industry, essential oil, green goddess, marketing, marketing claims, transparent marketing

The Truth About Marketing Claims in the Beauty Industry: A Series

by Sarah Keates
The Truth About Marketing Claims in the Beauty Industry: A Series
Have you ever seen these words proudly emblazoned on your skincare products? natural green hypoallergenic clean toxic-free therapeutic grade derma...
Posted in all natural, beauty industry, health products, marketing, natural skincare, new product, no preservatives, skincare routine