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Hypoallergenic Products: Are They Really Safer?

Hypoallergenic Products: Are They Really Safer?
Do you use cosmetics that claim to be "Hypoallergenic"? If so, I am curious to know what feelings that term conjures up for you. When you see tha...

The Truth About Marketing Claims: Zero Waste

The Truth About Marketing Claims: Zero Waste
Welcome to another session in our series, The Truth About Marketing Claims. Today we will tackle a trendy word gaining a lot of attention right no...

The Truth About Marketing Claims: What does "Natural" Mean?

The Truth About Marketing Claims: What does "Natural" Mean?
Let me set the scene.   Choo Chooooo! The conductor shouts, "ALL ABOARD!!"    The skies are dreary and filled with toxic smog, and the "natural" t...

The Truth About Marketing Claims: Therapeutic Grade Essential Oils

beauty industry marketing claims: therapeutic grade essential oils
I haven't been looking forward to writing this particular blog post. The truth is that the older I get, the more I hate confrontation. The world is...

The Truth About Marketing Claims in the Beauty Industry: A Series

The Truth About Marketing Claims in the Beauty Industry: A Series
Have you ever seen these words proudly emblazoned on your skincare products? natural green hypoallergenic clean toxic-free therapeutic grade derma...